10 Tools to Boost Your Online Presence & Growth

The Marketer’s Guide to Online Visibility

Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity is changing how people do business and market themselves over the world wide web. When you decide to startup something, you find that the best way to get started is with an online presence, but getting customers to find you can be challenging. What you need are tools that actually help focus on marketing and growth. With that in mind, we wanted to give you a list of tools that are easy to learn, and do a great job at what they say they can do. Flexibility is also important, allowing you to adapt the tools to the way you work. We’ve categorized the top tools according to the cornerstones of marketing and growth:

Content Marketing Tools

1. SEMRush

SEMRush is best at filtering the internet to find the most suited keyword for your next viral content. Finding the right keyword is a very important for any Content Marketing Strategy and SEO. SEMRush has every feature that is needed for creating any type of content according to your niche. Key features include Website SEO Auditing, Brand Monitoring, Social Media tracker, and organic traffic insights.

2. Content Idea Generator

Having a hard time coming up with the next big topic idea? This tool will help you find different ideas for your next blog post or newsletter article. Just answer some questions and it will automatically generate ideas accordingly.

3. Trello

Trello is a content collaboration tool that helps your team manage projects and stay on the same page as your team. Helps save time and frustration by keeping everything in one place. For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.  

Visual Marketing Tools

1. Canva

Canva makes eye popping imagery easy without having to own software or be a graphic artist. Canva also makes it easy for your team to create visuals that fit your brand current specifications, such as fonts, colors, and logo. Canva is made to help you create any type of media template which include: banners, brochures, letter head, flyers, and social media headers. 2. Youtube Youtube is a great tool to help build trust and establish an organization as having authority. Video testimonials can build trust by displaying and demonstrating value in a much more meaningful, engaging way. Youtube video content is a means for establishing and building your brand, and kicking-off promotions.  

Email Marketing Tools

1. MailChimp

 MailChimp is one of the most popular email marketing platforms. It has an easy to use interface to generates quick email templates. The Free version let’s you have up to 2,000 subscribers. For this reason, you can get started with MailChimp early on, using the tool to get your feet wet with email marketing. You can integrate social media, and applications like SurveyMonkey. The reporting is easy to read, and they offer a true on-click unsubscribe. This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.

2. Mad Mini

Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Create professional-grade emails with Mad Mimi’s straightforward WYSIWG editor. Choose from 39 social networking buttons like share, like, pin and retweet. Easily customize your emails to add links. Mad Mimi integrates with Google Analytics to provide in-depth statistics and click tracking.  

Social Media Marketing Tools

1. Buffer

Buffer makes it easy to manage your business’s social media accounts all in one place. Buffer allows you to send posts to multiple social media platforms all at once. Schedule posts, analyze performance, and collaborate with your team. It integrates with most major social platforms, and offers analytics to see whether you need to adjust your publishing frequency.

2. Hootsuite

With Hootsuite you can schedule and manage social media profiles for more than 30 platforms and help you monitor how your brand is faring online. Hootsuite measures the impact of your social media campaigns providing comprehensive reporting. From finding prospects to serving customers, hootsuite helps you do more with social media.  

The All-In-One Marketing Tool

Hubspot

HubSpot’s all-in-one marketing software can help you modify web pages, get content to the right people, and drive people to your landing pages. That’s why it’s a top choice for those who are starting a business and need to start from the ground up. With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to achieve greater success in the long run, as you’re sure to have many other tasks on your plate. Be sure to choose tools that work best for you and that help you save time. This suite of tools will help you get recognition quick at an affordable and sometimes free price. No more need for startups to pay for high priced marketing partners. Now that you know about some simple inexpensive tools that would help you in running your startup, what’s your next big idea?